Brian Ouko Omollo, better known to millions as Khaligraph Jones, has never been one to follow the crowd. From his early days as a bouncer earning Sh500 a night in Nairobi’s club scene to becoming one of Africa’s most technically skilled hip-hop emcees, his journey has been defined by an unrelenting refusal to accept things as they are.
Now, the OG is lending his voice and clout to the electric boda boda trend. On July 8, 2026, Spiro, Africa’s largest electric mobility company, officially unveiled Khaligraph Jones as its Brand Ambassador.
“I’m excited to join the Spiro family and be part of a movement that is changing how people move every day,” Khaligraph said at the unveiling. “I look forward to working together to inspire more Kenyans to embrace the future of mobility”.
A Strategic Partnership for Mobility
The choice was no accident. Motorcycle riders in Kenya are a close-knit, word-of-mouth community, and credibility within that community matters more than any billboard campaign.
Few figures command that credibility like Khaligraph Jones. His influence spans young urban Kenyans and the very boda boda riders Spiro most needs to reach.
Raymond Robert Kitunga, Deputy Country Head of Spiro Kenya, put it simply: “Through this partnership, we aim to inspire a new generation to embrace cleaner, smarter, and more sustainable transportation solutions”.
Khaligraph will support community engagement initiatives and public awareness campaigns, promoting the environmental and economic benefits of electric motorcycles and battery- swapping technology.
It’s a role that suits a man who has spent his entire career proving that Kenyan talent belongs on the world stage.
From winning the Channel O Emcee Africa competition in 2009 to earning a BET Hip Hop Awards nomination in 2020, from being crowned Best Rap Act at the 2018 AFRIMMA Awards to winning Best Hip Hop Artist at the 2020 AFRIMMA Awards, Khaligraph Jones has never been content with the status quo.
The Road to Sustainable Transport
The Spiro partnership represents something bigger than another endorsement deal. It’s a convergence of two forces: a company building Africa’s electric mobility infrastructure, and an artist who embodies the continent’s creative and entrepreneurial ambition.
For Khaligraph Jones, it’s another chapter in a story that began in Kayole and now reaches across the continent; a story about refusing to accept limits, whether in music, in business, or in how we move through the world.
Spiro’s bet on Khaligraph comes at a pivotal moment, having deployed more than 100,000 electric bikes across seven African markets and operating over 2,500 battery-swapping stations.
In Kenya alone, sales have rocketed from 4,000 in 2024 to 14,000 the following year, with a target of 50,000 in 2026. Riders using Spiro’s electric motorcycles can cut daily transport costs by up to 40 per cent, saving as much as $2 (Sh258.50) per day compared to conventional petrol-powered bikes.
With fuel prices spiking and Kenya increasingly embracing clean energy solutions, the economic case for electric mobility has never been stronger. But the challenge has always been cultural. How do you convince a boda boda rider, whose motorcycle is both livelihood and lifeline, to swap petrol for a battery? That’s where Khaligraph Jones comes in.
A Track Record of Brand Success
Long before he was championing electric motorcycles, Khaligraph was building a portfolio of corporate endorsements that would make any brand manager envious.
Each deal tells a story about his evolution from underground rapper to mainstream cultural force. The Monster Energy partnership in 2018 marked his arrival as a serious brand asset.
“Another win for the OG, another win for the culture, another win for the movement,” he wrote on social media at the time, cementing his status as the official face of the global energy drink in Kenya.
By 2020, he had joined an elite global roster that includes Rick Ross and DJ Khaled as a brand ambassador for Luc Belaire, the French sparkling wine house.
In 2023, 22Bet came calling, tapping the rapper to front their promotional campaigns across the region. “Khaligraph has earned his place in the music industry,” said 22Bet Chief Operations Officer Felix Mulandi. “We couldn’t think of a better fit”.
