The annual World Rally Championship (WRC) Safari Rally has significantly boosted Naivasha’s economy, with hoteliers and local businesses reporting record earnings as visitors flock to the region.
Hotels, restaurants, and entertainment spots have experienced full bookings, prompting industry players to call for the government to extend Kenya’s hosting rights beyond 2026.
Susan Muli Mwangi, a hotelier at Grand Tiara Hotel, noted that the influx of rally spectators has led to full occupancy in hotels, with overflow guests opting for serviced apartments, boutique hotels, and Airbnb rentals.
“We have had to set up additional tents and outdoor seating to accommodate the overwhelming demand,” Muli said, adding that the rally has consistently boosted the hospitality industry since its return to Kenya in 2021.
Beyond hotels, local businesses, including suppliers and traders, are also benefiting. Ken Mugo, who runs a popular meat eatery in Naivasha, reported an 80% increase in sales, forcing him to bring in extra stock.
“On a normal weekend, we process about five to eight goats a day, but by mid-day Wednesday, we had already sold eight,” Mugo said.
The latest tourism data reflects this boom, with domestic bed occupancy rising 12% in 2024, while international stays grew by 20%.
Kenya Tourism Board (KTB) CEO June Chepkemei emphasized the rally’s impact, stating, “Events like the WRC Safari Rally are crucial for sustainable tourism growth and economic development.”
As Naivasha continues to benefit from the rally, industry stakeholders are urging the government to push for an extension beyond 2026, citing the lasting economic impact and the region’s rich attractions, including Lake Naivasha, Hell’s Gate National Park, and the Aberdare Forest.
