In Kenya, nano-influencers, defined as social media users with between 1,000 and 20,000 followers, are reshaping the marketing landscape....
The economics are simple. Creators connect with targeted audiences. Brands invest in targeted audiences. The money flows where the targeting is....
Celebrities confessing to crimes online reflects a dangerous misconception that public admissions somehow reduce legal liability....
For the thousands of Kenyans already working in Kuwait, particularly as drivers, the focus has shifted towards demystifying life in the Gulf state....
This new crop of artists does not have major label backing, they do not get daytime radio play, and frankly, they do not want it....
Online alcohol sales, vending machines, and home deliveries will be outlawed to close digital loopholes that allow minors easy access to alcohol....
This year, Biliny Mabil reached out to LWF with the intent to collaborate with Kakuma Got Talent, now in its 11th season....
Slimming Wires are basically the throwback weight-loss technique from the 1970s that has made a major comeback....
Once a niche drink popular in Japan, matcha has now become a favourite of Nairobians....